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About INSITE Family Medicine Inc.

Mission Statement

The mission of INSITE-Family Medicine Inc., is to develop and market innovative software tools to facilitate standardized data collection for understanding health care trends and outcomes, and to help clinicians practice better and more cost-effective medicine.

Corporate Overview

INSITE-Family Medicine Inc. was incorporated under the provisions of the Business Corporations Act of the Province of Ontario in January 1995. The corporation is wholly owned by the three principals, Dr. Robert Bernstein, President, Dr. Gary Hollingworth, Vice-president, and Secretary and Dr. Gary Viner, Vice-president and Treasurer.

Mission Statement
Corporate Overview


Dr. Robert Bernstein

Dr. Robert Bernstein has 40 years of experience in academic family medicine and clinical care. He is an Adjunct Full Professor in the Department of Family and Community Medicine at University of Toronto and formerly a full time faculty member and Full Professor, Department of Family Medicine, University of Ottawa, where he was the Head of the Medical Informatics Research Group of the Department. He was Co-Chairman and founding member of the Institute for Primary Care Informatics, and was a member of the steering committee of the Ontario Family and General Practice Data Standards Project. He has represented the College of Family Physicians of Canada at the World Organization of Family Doctors (WONCA) Committee on Coding and Classification. He is on active staff of the Sinai Health System in Toronto and was active attending medical staff of the Ottawa General Hospital and at Elizabeth Bruyère Pavilion of Sisters of Charity of Ottawa Health Services (and former Chief of the Department at both). As a member of the College of Family Physicians of Canada Clinical Practice Management Network Project, he was the Chair of the National Database Committee and a Member of the Steering and Electronic Medical Records Committees. He was a researcher in HEALNet (Health Evidence and Application Linkage Network) a Federal Government National Centres of Excellence Program, and the Clinical Epidemiology Unit of the Department of Family Medicine of the University of Ottawa. He was a Member of the American Medical Informatics Association and a founding member of the AMIA Family Practice Working Group.

Dr. Gary Viner

Dr. Gary Viner is a family physician with more than a thirty-five year history of active community-based and academic practice affiliated with the University of Ottawa. He practiced intrapartum care until 2016. He is Director of Evaluation and Associate Professor, Department of Family Medicine, University of Ottawa at the Academic Family Health Team of the Ottawa Hospital Civic Campus. He has had a longstanding interest in coding, classification and the use of computers in medicine. Previously, he has been Site-Chief of the Department of Family Medicine and Medical Director of Alternate Level of Care (ALC) at the Ottawa Hospital Civic Campus as well as both Unit and Program Directors of the Civic Family Health Team. He completed Masters of Education in 2010 and in 2017, he was awarded the Certificate of Merit by the Canadian Association of Medical Educations (CAME).

Dr. Gary Hollingworth

Dr. Gary Hollingworth was a Geographical Full Time (GFT) Faculty Member and Associate Professor, Department of Family Medicine, University of Ottawa, appointed in 1975 and retired in 2016. In addition to his clinical and academic work, he was appointed Assistant Dean, Admissions at the Faculty of Medicine, University of Ottawa from 2010 to 2016. He remains a full-time partner at INSITE Family Medicine Inc.



Research was performed in the 1990’s to establish the reliability of ENCODE-FM in clinical settings.

"A Method of Assessment of Reliability of Coding Clinical terms to ICD-10 and ICPC Using ENCODE-FM©, a Primary Care Controlled Clinical Terminology". Abstract

"Reliability Issues in Coding Encounters in Primary Care Using an ICPC/ICD-10-based Controlled Clinical Terminology". Abstract

"Why Electronic Medical Records in Primary Care Fail". Abstract

Bernstein RM, Hollingworth GR, Viner GS, "Evaluation of Controlled Medical Terminologies for use at the Point of Service in Primary Care Electronic Records". Canadian Organization for the Advancement of Computers in Health (COACH) Conference Scientific Proceedings 1996, Vol 21: 27-35.

Bernstein RM, Hollingworth GR, and Viner GS. Encode -FM /CODE-MF: (Electronic Nomenclature and Classification Of Disorders and Encounters for Family Medicine/Codification Electronique pour la Medecine Familiale), Book., INSITE-Family Medicine Inc., Copyright 1997. (ISBN 0-88927-029-5).

Bernstein RM, Hollingworth GR and Viner G. Encode -FM: (Electronic Nomenclature and Classification Of Disorders and Encounters for Family Medicine): An ICPC-based Controlled Clinical Terminology for Use in Primary Care Electronic Records. in The Clinical Practice Management Network, Final Report, Feasibility Phase, PP 125-131. The College of Family Physicians of Canada, 2630 Skymark Ave., Mississauga, Ontario Canada, L4W 5A4, May, 1996. (ISBN# 1-896014-14-3)

"Prompting for Cost-Effective Test Ordering: A Randomized Controlled Trial". Abstract

Viner G, Hollingworth GR, Bernstein R, "SIN-FM: A Short Indexed Nomenclature of Family Medicine", Journal of the American Medical Informatics Association, 1994, 18:1032.

"Prompting Physicians For Cost-Effective Test Ordering in the Low Prevalence Conditions of Family Medicine". Abstract

Bernstein R, Hollingworth GR, Viner G. "Family Practice Informatics: Research Issues in Computerized Medical Records", Journal of the American Medical Informatics Association, 1993, 17: 93-97.

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